Quote:
Originally Posted by mr ploppy
Some PDFs to download:
http://stakeholders.ofcom.org.uk/mar...right-research
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Won't let me copy/paste any interesting points, but it says 16% of UK internet users download unauthorised files, and of those people who do, only 11% of them download ebooks.
So presumably not much to worry about for book writers? |
Depends. By itself, that number doesn't mean much. If books are, say, 50% of the overall market, then no, it's not a big deal. But if they're, say, 1%, then it's a very big deal. It suspect that 16% is in line with the relative size of the markets.
Quote:
Originally Posted by mr ploppy
It also says 62% of them are in the ABC1 demographic, which is upper class (idle rich), middle class (managers, etc) and lower middle class (supervisors, junior managers, etc).
That one was a surprise to me.
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Doesn't surprise me in the least. Greater opportunity, and greater interest in pinching every penny even on luxury items.