Quote:
Originally Posted by nekokami
When I worked for a newspaper, a while back, I was told that the subscription fee was meant to cover the costs of printing and delivery... funding for the actual content (reporters, photographers, editors, etc.) and all the profit came from advertisements.
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That's true... and as newspapers go online and reduce printing, they are looking into applying ad revenue to all costs. Some of them can even give away smaller versions of their papers for free, to help advertise online content and other content.
It wouldn't be too far outside of the realm of possibility to see e-books 100% subsidized by ads for newly-released hardbacks or high-art coffee-table books, for instance.