I found that for most books, FW prices were a little cheaper than Amazon if you're in the FW "club" and a little more expensive if you weren't. If you buy even a modest number of books from them, though, then the club very quickly repays itself.
No particular reason to use FW if you have a Kindle, though, is there? Amazon are more convenient. I buy at FW because I don't have a Kindle.
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