Quote:
Originally Posted by HarryT
They couldn't call it "Coke", though; that is protected - by trademark law. People ask "what's in a name". In the case of something like Coke, the answer is "a very large amount of money". The name is, I suspect, a lot more valuable than the exact recipe (which, in any event, changes from time to time, and is different in different countries).
|
Well they could call it "Coke" the trademark is on "Coca Cola" :-) Which they are not allowed to use. Thats why any Coca cola employee is teached very painstainkingly to never say "Coke" but always "Coca Cola".l. (a friend of mine did some advertisment for them, and they were near to brainwashed never to say "Coke").
You could sell it under "Harry Coke" altough... Tastes just like the coke you know, but cheaper.
Altough its correct that a name is much worth, you see it in generica in medicine where the patent has runned out. People still buy, and doctors still give the well known names, altough cheaper products are available which consist of exact the same formula.
Heck even I buy "Aspirin" out of habituation and/or lazyness altough I know there are cheaper replicas out there, equal in quality, I never asked tough.