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Oddly, they didn't have me sign up for any special sort of account that I could use to give the store a cut of any ebooks I purchase from Kobo -- I thought that was the whole point of the ABA program, but oh well.
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It isn't necessary to sign up for a special account if you buy your Kobo from an independent bookstore. The Kobo ID is registered to the bookstore and any purchases made will result in a credit going to the bookstore.