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Originally Posted by murg
And how can not passing back customer information lead to fraud, unless it is being done by the store that did the transaction?
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Again - speaking strictly for the USA situation - the "store that does the transaction" going forward is Kobo. Under the sunsetting ABA/Google deal, things were different: the individual retailer was the store doing the transaction - as a customer, you used the store's web-shopping cart, not Google Play's (although you had to give explicit permission to "link" your store and Google accounts, and all your ebook purchases were in your Google Play cloud). You were billed by the individual store (e.g., Collins, one's local indie) and they knew of every last transaction.
Fast forward to today, and the sunrising indie/Kobo deal, and the relationship much more closely resembles traditional "web affiliation", like when a blogger puts an Amazon link on his/her world-famous blog, and gets a taste back if someone buys through that link.
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The only fraud could be the non-payment of owed monies.
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That's a pretty big window there.
I'm sure that retailers demand a full accounting. _I_ had to encourage my indie retailer to see a full accounting ASAP so we could hammer out exactly under what conditions he sees coin, so I would know the best way to shop to benefit my corner retailer.
I have to pay
Kobo with a payment method registered there. I can't use accumulated credit in my indie store web account, for example. I can't add Kobo books to my indie store cart, like I could mix hardback and Google books in it.
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Collins could have passed up a identification token for me to Kobobooks.com, and gotten that token back in a sales report, without my email address being included.
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I'm not defending scummy practices, just passing on what I know of where I personally live.