Thread: Free (K) Marketing/Business - Marketing Strategy from the Masters (Collection)
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Old 11-19-2012, 11:54 PM   #1
Athens80
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Free (K) Marketing/Business - Marketing Strategy from the Masters (Collection)
Marketing Strategy from the Masters (Collection) from FT Press is free at Amazon:
  • Marketing in the Public Sector: A Roadmap for Improved Performance by Philip Kotler and Nancy Lee.
  • Marketing Metrics, Second Edition: The Definitive Guide to Measuring Marketing Performance by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein.
  • Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands by Larry Light and Joan Kiddon, Arcature LLC
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