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If it's more than just chapter titles, you could insert any text as your placeholder, even just type <LINK> there, so you can easily search and find those locations later. If it's just for Chapter titles, I wouldn't bother with placeholders, but then I like to make a new page for each new chapter, so I wouldn't have to search through a page for the chapters. But you have multiple chapters on one page, use the placeholders.
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