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Originally Posted by dakini
remember, there are multiple ways to think of these devices. i primarily think of it as a device upon which to read files. the companies (amazon, b&n, kobo, sony, etc) primarily think of it as an interface for us to buy their files.
making us set up an account is merely part of their vision of what this device does. let's face it -- they make their money primarily off of sales of ebooks, not off the price of selling us the device.
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That's all well and good. Except that, when you factor in tech support costs, how many ebooks does Kobo have to sell to pay for each ticket resolution generated by each unfortunate incident? And doesn't every Kobo ebook customer pay some of this price in the long run?
Nobody's hands are completely clean, but IMHO Kobo is improving the end-user experience (just slowly). I think they've heard loud and clear that installing and dealing with Desktop to get a device going was not gonna fly. I've set up a Nook Color out of the box and a Kobo Glo out of the box and Kobo customers have no idea how good they have it.
