MobileRead Forums - View Single Post - No ePub for PRS-500, but Sony offers $100 trade-in credit to upgraders

kacir · 08-07-2008, 09:16 AM

This is an excellent move by Sony.
I am not in USA so I can not benefit *directly* from their generous offer, but it is really a win, win, win move.
Very good Public Relations stunt.

1. They show that they do care about early adopters, about e-book readers and e-books in general
2. They will not get that many trade-in units, because PRS-500 can be sold on ebay for more than $100. Still, $100 is a VERY good offer IMHO.
3. They can sell refurbished PRS-500 that were traded-in, and I believe those units would sell like hot cakes for $149
4. They have silenced people that were clamouring about less-than-optimal display of A4 formated pdf files, lack of other DRMed formats, ...

08-07-2008, 09:16 AM	#17
kacir Wizard Posts: 3,463 Karma: 10684861 Join Date: May 2006 Device: PocketBook 360, before it was Sony Reader, cassiopeia A-20	This is an excellent move by Sony. I am not in USA so I can not benefit directly from their generous offer, but it is really a win, win, win move. Very good Public Relations stunt. 1. They show that they do care about early adopters, about e-book readers and e-books in general 2. They will not get that many trade-in units, because PRS-500 can be sold on ebay for more than $100. Still, $100 is a VERY good offer IMHO. 3. They can sell refurbished PRS-500 that were traded-in, and I believe those units would sell like hot cakes for $149 4. They have silenced people that were clamouring about less-than-optimal display of A4 formated pdf files, lack of other DRMed formats, ...