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With rare exceptions, small companies want to become big companies and big companies want to become bigger companies. Again with exceptions, individuals want more money, better housing, better cars etc. Very few companies or individuals want to have less than the already have.
It does happen that individuals give away all their worldly goods and live in poverty, but not that I know of in a business.
Expecting a business to act in a way that the business feels would take away from their bottom line is an excercise in futility.
Helen
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