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Old 11-08-2012, 05:22 AM   #4
MikeB1972
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Join Date: Jul 2009
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Quote:
Originally Posted by Barcey View Post
I've taken the position that the publishing industry would be in a much better position to adapt to e-books if they hadn't consolidated. A bunch of smaller publishing houses could experiment with different models and the best would win. The consolidation has just allowed the BPH to think they can rig the market and force the consumers to buy under their terms. That just makes an unhealthy marketplace. I'm sure there will eventually be a market correction and it won't be favorable to the companies that are rigging the market or the authors that are in bed with them.
They can experiment with different imprints - MacMillan are testing DRM-free with their TOR imprint, HarperCollins (UK at least) seem to be trying a number of different price points for different imprints.
The advantage of experimenting with one of your imprints rather than your entire output is that, if it goes wrong, you can cover the costs with everything else.
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