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The biggest reason that more people are not concerned by DRM is that most folks have only owned one device or one type of device. I didn't much care about DRM either until I went from using mobi books on my computer to using a Sony ebook reader and then I suddenly lost the use of a couple dozen ebooks. Give it a couple of years and folks will be just as up in arms about ebook DRM as they were about music DRM not too long ago. People want their media to be easy to use and buy, which is why they mostly stick with one retailer and don't notice DRM. We should all be striving for high quality products which can stand the test of time. Devices advance, file formats change, companies go out of business, but the content of the books should last.
As for right now, I agree something has to be done to protect the rights of the authors and publishers, I also think that we need someone to work on something better than DRM rather than having this round and round argument.
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