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Actually, I find the prices at Kobo to be consistently lower than Amazon. And B&N lower still. Amazon made lots of healines with their $9.99 loss leaders. But people forget that amazon makes money selling books, (subsidizes their low to non-existent hardware margins by them.) If they sell some books at a loss, it's only because they make up the differnece with higher prices in general.
That being said, I strongly suggest you don't let the tail wag the dog. Take a bit of time to lear what Apprentice Alf has to teach about removing DRM, and let not your choice of hardware have any affect on where you buy your books.
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