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Old 11-03-2012, 05:14 AM   #204
pdurrant
The Grand Mouse 高貴的老鼠
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Posts: 74,167
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Join Date: Jul 2007
Location: Norfolk, England
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Quote:
Originally Posted by Catlady View Post
I think price is a red herring.
On a moderately-recent best-selling book at Amazon, the paperback is 4p less than the ebook. From a third-party I could have had the paperback (new) for 43p less than the ebook. For "Used - Like New" I could pay £1.79 less than the ebook.

That the publishers can print and ship, and Amazon receive, store, pack and ship the paperback and make money while still charging less shows that the ebook pricing is excessive.

Why is it excessive? Let's see where the money goes.

The paperback RRP is 7.99. Amazon gets at least a 50% discount, so the publishers get £3.99, and Amazon, selling at £4.95, gets £0.95.

The Kindle edition is £4.99. VAT is 3%. Amazon gets a 30% discount (agency pricing), so the publishers get £3.39 and Amazon gets £1.45

It seems to me that Amazon is getting too large a cut of the ebook price!
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