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The important battle is to fight EVERY attempt by publishers/vendors to use the "<Content> as a service" phrase. If this term gains acceptance, consumers will lose all rights over purchases going forward.
If you sell me a license to read a book, bundled with a physical equivalent that I can read with said license, then I did not buy into a service. I don't even have a problem with these vendors stating that there is one price for the sale, and another add-on to allow future re-downloading. The problem I have is that these companies ACT as if they are SELLING products online, just like a bookstore, yet they expect a vastly asymmetrical power balance that favors them to be in place.
Of course these publishers are fighting for perpetual rights to "change the deal", because it is in their economic self interest. As consumers, we must fight them on these and related points at every opportunity.
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