Quote:
Originally Posted by Victoria
Makes sense. I bet they really regret their choice of the name paperwhite. "Kindle with integrated light" might have served them better  |
Maybe they did regret... but maybe not
I`m not a marketing agent, and this might only be one of those "conspiracy theories", but maybe they`ve put it down on paper, and concluded that
income A ("perfect" advertising + replacements + refunds) >
income B (realistic "Kindle with integrated light" advertising)