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Old 11-01-2012, 08:09 PM   #7
BugA
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Posts: 26
Karma: 562
Join Date: Oct 2012
Location: Bor, Serbia
Device: Prestigio Nobile PER3162BN, Kindle Paperwhite
Quote:
Originally Posted by Victoria View Post
Makes sense. I bet they really regret their choice of the name paperwhite. "Kindle with integrated light" might have served them better
Maybe they did regret... but maybe not I`m not a marketing agent, and this might only be one of those "conspiracy theories", but maybe they`ve put it down on paper, and concluded that income A ("perfect" advertising + replacements + refunds) > income B (realistic "Kindle with integrated light" advertising)
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