Quote:
Originally Posted by murraypaul
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You never could buy content from within the Kindle app, Amazon have never offered that as an option. All they did was have a Store button which opened Safari to the Amazon Kindle page. Now you have to open it yourself.
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Amazon likely could never off a true in-app store due to existing Apple rules though. The store button was considered by Apple to be a loophole that was plugged in a later store T&C update.
I was referring to the store button (even though it wasn't technically buying direct from the app, your pedantic point is correct though, I should have been clearer

), but really I don't think Apple should be able to take a cut of any app that decides to provide in-app purchasing where the app maker is responsible for all transaction processing and delivery of the content.
Apple argue that they're introducing people to the developers app so should always get a cut, but equally Amazon and other companies are making Apple devices a possible purchase option for their customers. I think Apple and others should stick to making money off the sale of the device and off the provision of services they're involved in, such as transaction processing for anyone buying with an apple ID or delivery of content that uses Apples servers/bandwidth.
If Amazon don't want their app experience to fit in with how everyone elses works on iOS devices, leave it up to customers to decide whether they want to sign up for another account just to buy a book/movie/some other in-app item, or to use an app that lets them buy it via their apple ID.