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I must admit that I refer to my K4b and my Sony 350 as the Baby Kindle and the Baby Sony, particularly when I'm talking to less-than-technical friends - it decreases their stress over that particular sort of technology. Don't ask me why they're stressed about it, but for some reason at least a couple of people are until they have a chance to play with one of my baby readers, which are less threatening.
I think, actually, that part of the stress comes from the fact that there are so many ereaders out there, and at least 3 walled gardens, so when you're buying a reader, you're not just buying the reader but buying into the ecosystem too - and unless you become friends with Alf, once you buy into an ecosystem you're stuck there, and mistakes could be costly, or at least that 's the perception.
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