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Right, and it's not just for books, it's for streamable content (Hulu anyone?) so that if you are an ex-pat you can't watch your usual shows from home (or the US) or read books in your own language if there isn't a store in your language in the country you're currently in. Georestrictions can often be overcome but it does take a bit more knowledge/perseverance than the average consumer has.
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