[beninma]

I think a lot of the photos on the internet are probably making things look worse than they are.

I think it is probably "normal" that all PWs do not show perfectly pure white at low LED settings in low light. There is some variance probably caused by variation in the LEDs + the diffraction grating "light guide".

But when you take a picture of the PW with a "consumer" digital camera or particularly a smartphone it boosts saturation on the image almost without fail (unless the camera is sufficiently advance to have a "RAW" mode or advanced color controls.) As soon as that picture gets the saturation boosted it's going to make the screen look more green or pinkish then it probably looks in real life.

My PW (which I consider to be a "good" one) definitely shows coloration in low light.. but it's very subtle and doesn't bother me. Sometimes if I look for it I can see it, and other times it's not, and I think reflections of other light on the screen can make it appear better or worse.

I'm sure if I take a picture with my DSLR and put it "landscape" mode and tell it to "cook" a JPEG file for me the screen will look green & pink. But if I stick it in a "neutral" setting it will probably make the screen look more uniform.

I think what may be going on is the screen has some kind of property like some kinds of paper & ink, that it has "metamerism" and light rays hitting it at different angles and such can cause color shifting.

You probably have to decide what you want.. this off white coloration as a result of amazon shooting as hard as they can for "white", or just get something like the Nook Glow and accept that it's going to look really blue almost all the time. I have one of those too, it is very very blue compared to the PW. I'd prefer the PW to be perfectly pure white/gray at any LED setting in any light level but regardless it is still way better than the Nook even in settings where I can see color shifting.