Quote:
Originally Posted by obsessed2
Apple had a golden opportunity to reach a whole new segment of consumers who are or potentially are Android buyers if the iPad Mini had been priced at a $250 entry level price.
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Apple has become the world's largest and most profitable company by NOT targeting the lowest end, least margin markets. Jeff Bezos said it best "Apple works very hard to get people to pay more money, Amazon works very hard to achieve the lowest prices".
Some might see this as an obvious win for Amazon. But it's the BMW issue again. Not everyone can afford a BMW. They strive to build cars that people are willing to pay so much more for.
Apple is communicating that it's product is a better product and worth more. Millions of folks won't agree, and they'll buy the Kindle or the Nexus. But the most likely scenario is that Apple will be able to sell all the iPad mini's it's able to make.
Don't folks recognize the pattern? "Introducing the iPad..." Who would want that...oh, it's WAY too expensive...there's a tsunami of cheap tablets that are going to swamp the iPad.
Introducing the iPad 2 - faster, lighter, thinner, same battery, front camera same price. "Oh, way too expensive..."
Introducing the iPad 3 - Retina display, 4 times the image data, improved everything inside to provide the same speed and battery life while pumping 4 times the image data. And kept the same price. "Oh, how boring....I'd never want one of those"
Introducing the iPad 4 - in only 6 months we've doubled the speed, improved the wifi, and kept the battery life and price. "Wait, I just bought my New iPad only 6 months ago....now I'm angry".
It never ends. And it never matters one bit. It won't matter this time either. Apple perennially comes in tops for customer satisfaction. Apple not only makes products and markets them superbly -- and does so profitably -- but those who buy their products are the most happy of all customers.