Quote:
Originally Posted by leebase
The iPad mini is not designed to destroy the cheap Android tablet market. The iPad mini provides the iPad experience in a smaller, lighter, cheaper form. It's not aimed at folks who don't want an iPad. It's aimed at folks who want an iPad, but not so large and heavy and not as expensive.
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Marketing research findings suggest that brand loyalty is a product-specific phenomenon and there is no such thing as a loyalty-prone consumer. Sooner or later even the most loyal customers become bored and look elsewhere for satisfaction. Eventually even Apple will need and want to attract customers who normally don't want or can afford an iPad. Apple had a golden opportunity to reach a whole new segment of consumers who are or potentially are Android buyers if the iPad Mini had been priced at a $250 entry level price. This would have made for a tough choice between a Fire HD, a Nexus 7, A Nook HD, and an iPad Mini.
Barry Schwartz sums it up pretty well: The new tablet or smartphone is so enticing that we can’t keep our hands off it. But before long, it’s just another way for people we don’t want to hear from to lay responsibilities on us. There’s no denying that we get tremendous pleasure from the things we have. But the pleasure is disappointingly short-lived. And although this adaptation happens to us again and again, we never seem to learn to anticipate it. The result is that even when we get exactly what we want, we often end up disappointed.
http://www.thedailybeast.com/article...with-less.html
http://humanepursuits.com/2012/04/03...nsider-it-too/