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Originally Posted by Fbone
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I like the way they preface the piece with (my emphasis):
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Apple marketing wizard Phil Schiller defended...
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Whatever else they are, Apple really are very, very clever at sticking to a message and getting it out into the ears of the public.
In this case, Schiller has deflected the critics' arguments that the mini is actually a poorer-specced product than its rivals with the assertion that people will "pay for quality".
In another thread I've compared the mini with the similarly sized, aluminium-bodied Samsung 7.7", which is coming in more expensive than the iPad mini, so there is a discussion to be had about where the price of quality has been spent, but Schiller's remarks are pure marketing spin, when there are Fire and Nook devices with higher specs and larger, high resolution, quality screens arriving offering a similar experience at a lower cost.
Graham