Apparently the sold-out pre-orders really are due to the song and dance ad.
People who's job it is to measure those things have determined it is the absolue best of the best tablet-only ad of 2012. By a mile.
http://news.cnet.com/8301-17852_3-57...verizes-apple/
Quote:
According to Ace Metrix, the all-dancing Surface ad is "the most effective" tablet ad of the year. Yes, even better than the Galaxy Note ad. And in an entirely different realm from Apple's offerings.
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Do note the Name of the Column referring to the report.