I think eventually most of the reading devices will support most formats (drm and non) or there will be software freely available that will convert from and to any format and it will come down to personal preference of the reader. People will end up buying the device that best fits their hands and has the features they want in it.
I love my Sony a whole lot, but who knows what my next device will be. I'm just watching the market and open to anything that will allow me to keep reading this way.
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