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Plenty of assumptions here. Given the cut-throat competition and the fact that even rather expensive smartphones only add about 10€/month to the phone bill it is highly unlikely that the providers can add 5 - 10€/month just for the reader. Wait until you see the real price and then we can discuss this again.
As to the iRiver Story: it just looked like a piece of junk. That was probably the main reason for its lack of success, not a lack of features.
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