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Quick Buy is clearly Kobo's answer to those who want a one-click purchase system like Amazon has. I've seen more than a few threads here from people who are annoyed at having to go through the normal multi-step buying process and who want a way to just quickly buy a book.
It's clear, though, that Kobo needs to clarify what's going on for their customers. I would have guessed the quick buy option was a one-click option and opted out, but it's clear not everyone will know that. Not if they're not familiar with options available at other ebook stores. Perhaps a better explanation up front when asking if people want to opt in. I also like how Amazon's buy button changes to tell you it's now a one-click button. Kobo needs to implement something similar.
I wouldn't hold my breath for a shopping cart. I imagine it would be hard to implement together with coupons that often can only be used for one book. Personally, I'd rather have coupons than a shopping cart.
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