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RWood · 08-01-2008, 08:20 PM

Tobacco advertising was banned on television and radio in the US in 1970. At first they increased their expenditures in other areas such as magazines, billboards, and in-store displays. It was not uncommon in those days to seen a magazine like "Seventeen" or "Good Housekeeping" with a heavy assortment of cigarette ads. While there was a lot of lobby group pressure to get cigarette manufacturers to stop advertising on radio and television on their own, they did not trust each other to keep off radio and tv on their own. The tobacco companies went to Congress and the FCC to get the ban their ads so that all of them had a level playing field. Since this class was only a few years after the ban I felt that all of the students remembered seeing cigarette commercials on television.

In 1974 the "public" or educational broadcasting was very fragmented with a multitude of small distributors and no central control such as a national network. WGBH in Boston, WETA in Washington, DC, and KQED in San Francisco were among the strongest stations and often provided content that other stations could use. Children's Workshop had just recently started to produce Sesame Street.

08-01-2008, 08:20 PM	#55
RWood Technogeezer Posts: 7,233 Karma: 1601464 Join Date: Nov 2006 Location: Virginia, USA Device: Sony PRS-500	Tobacco advertising was banned on television and radio in the US in 1970. At first they increased their expenditures in other areas such as magazines, billboards, and in-store displays. It was not uncommon in those days to seen a magazine like "Seventeen" or "Good Housekeeping" with a heavy assortment of cigarette ads. While there was a lot of lobby group pressure to get cigarette manufacturers to stop advertising on radio and television on their own, they did not trust each other to keep off radio and tv on their own. The tobacco companies went to Congress and the FCC to get the ban their ads so that all of them had a level playing field. Since this class was only a few years after the ban I felt that all of the students remembered seeing cigarette commercials on television. In 1974 the "public" or educational broadcasting was very fragmented with a multitude of small distributors and no central control such as a national network. WGBH in Boston, WETA in Washington, DC, and KQED in San Francisco were among the strongest stations and often provided content that other stations could use. Children's Workshop had just recently started to produce Sesame Street.