Quote:
Originally Posted by AnotherCat
The one insignificant data set you gave is pretty much useless on its own as it is apparently for Canada only, is very limited, and does not address matters such as the effects of brand proliferation, revenue by manufacturer, etc as was the brunt of my question.
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As I mentioned in my post, brand proliferation does not affect this data set as no new high profile brands were launched in Canada during this time (if, in fact, any new brands were launched at all during this period).
Obviously it's a limited data set, but what it shows (IMO) is the power of an e-reader manufacturer with an e-book store partnering with a powerful bricks-and-mortar bookstore, as opposed to the traditional model (that Sony still uses in most markets) of partnering with electronics stores.
Do you dismiss what Kobo has done with Chapters/Indigo in Canada (0% to 47% marketshare), what B&N accomplished with Nook in the U.S. (0% to 27%*), and what Kobo has accomplished with FNAC in France (50% marketshare**)? What market research we do have access to is starting to show a consistent picture: that e-reader sales growth is happening through stores (online and B&M) where people traditionally go to buy paper books.
*
https://www.mobileread.com/forums/sho...d.php?t=122908
**Reid, Calvin (2012-04-20). "With More Funding, Kobo Steps Up". Publishers Weekly.