I haven't bought a Paperwhite, but this thread intrigued me enough to read some of the reviews. I found an image and comment by Christian Stella that Amazon really needs to take notice of. Apparently when you display your books by covers, you also get a section of bestsellers, often erotica. What were they thinking? Kids will be using these also. Read the caption under the image which contains the Steve Jobs book.
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http://www.amazon.com/gp/customer-media/customer-gallery/A3NKZH4M5I23ML/ref=cm_aya_bb_lists