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For me, convenience. Where I lived, I didn't have access to a library (there was no county library, only town libraries, and I lived in an unincorporated area, so wasn't allowed to use it), and the nearest bookstore of any size was 25 miles away (the only thing closer was Walmart, or a Sam Goody. The SG closed not that long after I moved there, and the walmart's book selection was horrible). Much of the books I started reading when I first got into eBooks were public domain, from places like MobileRead or Project Gutenberg, so they were DRM free, no cost, and in what ever format I wanted.
Now, my wife and I live in a small apartment. We have a 6 foot tall bookshelf filled with books, but that is just a fraction of what we used to have. If we had kept everything we had before we moved in together, it would be wall to wall books, with really no room for us. On a good chunk of those, we converted to digital, so we can still read them.
Plus, I can carry my ebook reader with me everywhere, and always have a good selection of books. It takes up way less room than what one of my books normally would. I keep it in my book bag, or throw it in a coat pocket.
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