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For $250 I would hope that you would be able to change the font style for the numbers, change the style of the hands (and have the hands be eink as well, of course). However, I assume that having the hands be eink would mean that it would need to refresh too often, so that the battery would run down too quickly.
But, just being able to go from black on white to white on black, and change a little part of the display ... not worth the money to me. There are too many great watches out there that are half the price and do so much more while looking better. My current watch gives me the weather report, tells me my altitude, is a stop watch, an alarm clock, and keeps time for me in two time zones.
I suppose it would be brag-ware if it was something to brag about. But, I guess I just don't see spending money on something that doesn't do much in the way of improving on the original device it's patterned after as something to brag about.
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