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Loved the article.
If we accept that crippling the e-Universe is not a likely option then I really believe the only sensible option is to invest your time in making people want to give you money. It's a tough adjustment to make for businesses so used to demanding, but these are the businesses that are starting to become the beggars in this game.
If they don't adapt they may die or they may choose to withdraw and then we'll lose what they can produce, but there's always going to be the innovator out there offering an alternative. It might take a different form and we might lose some aspects of the blockbuster as it currently exists, but talent itself does not cost millions of dollars and clever people can make/exploit new markets when old markets are no longer viable.
I look on with interest.
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