Quote:
Originally Posted by joehunt
From Barnes & Noble's ad for the Nook:
I don't see a difference in marketing the screen illumination. Look at the pictures/video of the Nook in B&N's ad and try to find a similar unit anywhere.
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Good points. I'll add that as of a couple of days ago, Barnes was still marketing the Glowlight (now reduced to match Paperwhite) as "NO ads" when some of us consider "You may also like..." taking up 40% of the Home screen definitely an ad.
I think that because Amazon is more of a 'general store' people get more sensitive over the recommendations to customers whereas people didn't seem to realize the Barnes version at the bottom of the Nook Simple Touch home screen IS an ad. B&N did market the Nook Simple Touch for over a year as having no ads, vs Amazon's Special Offers).