Sounds like the real problem here is that Amazon overpromised. The name "Paperwhite" and all the advertising they did before launch really set up the expectation that you would see a perfectly evenly lit, nearly white screen. The fact that it isn't that is a disappointment to a lot of users. If they had played it a bit more low key, the way Nook did, (i.e., "It's a Kindle, only better now because it has integrated lighting!"), I bet people would be much more positive in their reviews.
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