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I think that the trick is in the light. As we all know sometimes we have the kindle in just the right light and it looks like paper. Other times the light is just a little off and the contrast disappears and the background looks green or grey. I think that the PaperWhite trick is to always give us the well lit surface by generating its own light. As a result it always looks optimal as long as you adjust the light up or down for ambient need.
As long as the battery doesn't drain to quickly I'm fine with that solution.
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