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When I ride the bus I will occasionally see an iPad user, never quite sure if they are reading or doing something else, have never seen anyone with an eReader. On short haul flights (intra-European) I have ancountered one or two Kindle users. But on long haul flights (to Asia) there is usually one in every five rows or so. I guess people are more inclined to bring it along when they know they are going to be sitting for a long while.
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