Quote:
Originally Posted by holymadness
Electronic reading will create enormous markets, capturing people who ordinarily never set foot in a bookstore. Both writers and publishers are set to make huge sums from this transition over the next decade.
Yet we're still saddled with restrictive DRM to "protect" the industry.
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Why will it get people who never set foot in bookstores??? If people don't read then ebooks won't miraculously turn them into readers... people buying and using eReaders (or tablets & smartphones) are people who already read to some degree... the main result of eReading will be to reduce paperbook reading, it's not going to suddenly result in a huge expansion of a mature market - readers...