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The reading experience on an e-book vs. a paper book is not the same. Some people prefer one, some the other. If those who like paper books only think they like paper books, you could just as easily say that those who like e-books only think they like e-books. You can tell people that the same glass of wine is cheap or it is expensive, but the wine is the same. The e-reader and the paper book aren't the same, it is obvious which is which. We don't have any basis for claiming that those who prefer paper books only think they do.
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