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From a parent standpoint, I can see this being useful for school reading lists. Although I may have the ebook, the school requires the student to bring their own paper copy for in-classroom reading. (Strange, seeing as how they have no problem with my daughter taking out an ereader for "silent reading" times in class.)
The required paper copy has led to many online searches, bookstore searches, and even used paperback swap digging in attempts to find some of these required reading editions. It would be nice to have the teacher merely hand over an ISBN and go to a nearby POD kiosk and be done with it.
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