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I had close to the same reaction when I read the book (it seems like a lifetime or two ago.) While there is a greater connection and communication systems are changing, the world is far from flat.
</professor mode on>
We have had several shifts before in the Dominant Media. Each replaced the prior dominant media as the main communication system for the masses. Each new media took elements from the prior and presented it in a new light and provided new tools for manipulating both it and the masses.
The first major advance was the development of language itself. From there it was writing, the codex, printing, radio, television, and now the Internet.
If you will let me get by with "Proof is left to the student" I will be quiet and go back to reading. If you want more detail, you are warned that I taught this stuff for a few years.
</professor mode off>
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