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I think the main reason few are buying the T2 is...
1) that it's not that great a step up from the T1, so an upgrade isn't really needed and...
2) Hardly anyone knows Sony's exist.
Used to be you'd see them in stores. Sometimes they'd be working, sometimes not. But you'd never really see any advertisements of them outside of the display. Now that they've been pulled from every store around here, you can't even see a working model. No one has them except the Sony store, which is a 30 miles drive to a crowded mall in a hard-to-get-to area, and you have to know they're there.
I can't remember the last time I've seen a Sony eReader advertisement, heard about it on on the radio, except for here and some Tech reviews. I'm trying to remember if there was even a T2 on the email advertisement I get from Sony in email the week it came out.
In short, around here, most people I talk to know what a Kindle is, even if they haven't seen or played with one. Everyone knows what an iPad is, even if they only vaguely know what a tablet is.
And as little as Sony does to advertise it, I really don't think they care anymore. I wouldn't be surprised if the next stop is to drop the reader entirely. I just feel like they're ready to bow out of the game, which is sad, because it's always been my favorite machine.
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