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As regards the discounting since the settlement, I have found myself unimpressed with the newfound price competition. Does a discount of 40 cents (from $7.99 to $7.59) or even of $1 ($7.99 to $6.99) really affect a buy-not buy decision? I suppose if I was going to buy at one time 40 books, saving a $1 on each book might influence me, but most bookbuyers buy 1 or 2 books at a time.
In the absence of major discounting, such as from $7.99 to $3.99, how likely is it that the settlement will have a real effect on our buying habits?
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