Here is my $0.02:
1. Internationally available ebooks (you'd be surprised but for someone who lives and travels out of North America, this is a VERY important feature.
2. Canadian product. I'm originally from Hog Town so it warms the heart to support local businesses (although, they are now owned by Rakuten).
4. Fast response.
5. Great battery life.
6. simple
7. simple
8. simple
9. oh, did I mention the Kobo is really simple in design and concept with a intuitive user Interface. I haven't seen any other ebook reader that comes anywhere close to the simple easy-of-use design of the Kobo Touch.
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