From TechCrunch:
http://techcrunch.com/2012/09/13/app...nes-for-usage/
Quote:
This is the first time that the influential pollster has tracked U.S. consumers on tablet usage — it is known for its mobile handset rankings, which Apple also topped for smartphones last week.
Amazon and its Kindle Fire tablet are, however, nipping at Apple’s heels: the two were separated by only six points, with Amazon scoring particularly well because of its low price. Final tallies for the two brands were Apple at 848 and Amazon at 842, on a scale of 1,000.
Both scored higher than the industry average of 832, with Samsung, Acer, Barnes & Noble and HP rounding out the top rankings in the list, all below the industry average.
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They also tracked usage and found (surprise!) that people who used tablets the most liked tablets the most. Wow!
They did find that heavy video usage correlates with higher satisfaction by a 45 point margin. (Hmm, iTunes... Prime Video...)
Not sure how what if anything that spread means in real-world terms, but the order of finish seems about right given what we know of visibility and sales numbers.