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I think some manufacturers don't understand that making their product desirable includes major factors beyond the hardware. Call it ecosystem. This includes current content, accessories, and future content (developers committed to optimizing for that platform). Amazon and Apple have robust ecosystems. You want a case for your device? You have an abundance of choice. You want to buy some music or a movie? Same deal.
Android? Ecosystem is weaker but competitive. HP or other independents? Big zero on ecosystem.
Android's initial strength, open design, is one of its long-term weaknesses. Too many hardware designs so software is rarely optimized for the size, processor, video processor, etcetera. OS updates are rolled out randomly to non-Google devices (since they seemingly have to be tailored and certified for each device). The OS is fractured among many devices so saying something like 'Android outsells iOS" is literally true but the meaning is not what it sounds like. What one line of Android phones outsells the iPhone? They don't.
Amazon was able to make a forceful entry into the tablet market because of their content, their ecosystem. Enough volume of a given device sold also tends to solve the accessories issue.
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