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Originally Posted by zelda_pinwheel
yes, i agree, they seem to make rather incomprehensible choices (or not make them, rather) frequently.
on the other hand, esquire stated they wanted a very *dynamic* sponsor, to really take advantage of the possibilities of a dynamic display. perhaps reading is not high excitement enough for them.  |
I don't know if Amazon would have made sense as a sponsor. I'd like to see what it looks like in the magazine first -- it may be that it wouldn't match well with Kindle. Style, functionality, size, feel, interaction might all set the wrong expectations, especially if the item has been cost engineered to the extreme. That said there is a lot of logic to the idea.
I'd really like to see and hold a magazine next to some of the e-readers. It will certainly be a fascinating comparison, and then I'd be happy to make the call if it was a smart move by Amazon or not (especially if we knew how much Ford was having to pay for it). I hate to think how much this copy of Esquire will trade for on ebay.
Still, Kudos to Esquire and Hearst for trying this.