As Gruber said about the Amazon event:
Quote:
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To understand the brilliance of Amazon’s and Bezos’s positioning, you need to consider the audience. The mass market is not going to watch his presentation. As I type this, YouTube claims the video has been watched just over 92,000 times — a decent number, but only a sliver compared to Amazon’s customer base.1 The audience was the tech press. This is how the information filters out: Amazon holds a product introduction event; the media writes and talks about it.
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...and while we techheads now know there are thinner phones, all brett the weight lifter and susie the yogi know is what they saw on cnn at the gym: worlds thinnest phone.
Marketing trick accomplished. They'll never check back in at Android Police.com to confirm it.