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On sale!
First, a little background.
In Sweden we have a nationwide week of books sales in February. It used to be a time that book sellers could empty out their shelves and make room for the new titles that would be introduced in spring. Nowadays it is a much more contrived affair. Publishers print up special hard cover versions on cheap paper (pulp even?) and sell them for their normal price with 50 % off. It is harder to find some titillating bargains these days.
Having said that, I noticed that when Amazon released their Ed McBain series I picked up everything I could, because it was so cheap. But, I have actually only read one of them. I just couldn't refuse a good bargain.
Do you think it is easier getting sucked in by marketing like that because there is no "resistance" to an eBook bargain? You don't have to get into the car, find the books, stand in line, carry of your purchases, pay a parking ticket and schlep it all back home. You just have to click. Are we all suckers?
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